Advertise in school (see our new School Program).

Talk to other sport clubs such as hockey clubs, ski clubs, etc.

Personally contact all last years' students (also encourage them to tell their friends...word of mouth is the most successful means of advertising).

Create a poster or brochure. See our Sample Participant Brochure. Place these on community bulletin boards, in recreation facilities, and other appropriate locations. Ensure brochures are replenished and community bulletin boards are re-posted as they are often cleared weekly.

Advertise in community recreation guides.

Publish a newspaper article. Use this News Release Template. The following are some photos and captions you are welcome to use if you don't have your own (courtesy of Photography by Chris). Please contact BC Sailing if you would like to see more.

Photo 1: Student experience the thrill of sailing in their Optimist
Photo 2: Students receive instruction from one of the MOSS coaches

The best time to publish an article is just when the weather starts getting warmer and people begin to plan their summer holidays. Ask your local newspaper if they have a special summer activities issue. It also helps to publish a second article 1 - 2 weeks prior to the course starting for those families who plan last minute and as a final push to fill your class if it's not already full.